Anglers can help themselves and a good cause by googling IGFA Auction and bidding on some great fishing tackle and trips before the 6:30 p.m. deadline on Feb, 13.

The Ocean Explorer from Belmar sailed for jumbo blackfish yesterday, but the wind blew even harder than expected and the seas got too rough as only a pool winner by Howard and a few ling were caught before an early return. The only life was in deeper waters. They’ll be searching for better weather to make the next attempt.

Monday’s forecast is for northwest winds at 10-15 knots with gusts to 20 before diminishing to 5-10 knots in the afternoon.

It was a shock last week when I heard that Jeff Demint had passed away on Jan. 31.Jeff was the director of the American Littoral Society fish tagging program at Sandy Hook and a youngish-looking 54. A graduate of Christian Brothers Academy, he started out as a union ironworker before ending up with his dream job as an angler and conservationist of working with the ALS. Jeff converted files of tagging cards into computerized information that was especially helpful to NMFS, ASMFC and MAFMC in the early days of fishery management I was an active participant in the ALS tagging program from the beginning, and often fished with Jeff on tagging trips as his efforts led to great increases in tagging and scientific knowledge which will be a lasting testimony to a life well spent even if much too short.

Sunday’s forecast is for east winds at 15-20 knots with rain and show before going west in the afternoon.

The following release updates  striped bass management planning:

Atlantic Striped Bass Board Approves Draft Amendment 7 PID for Public Comment

The Atlantic States Marine Fisheries Commission’s Atlantic Striped Bass Management Board approved for public comment the Public Information Document (PID) for Draft Amendment 7 to the Interstate Fishery Management Plan (FMP) for Atlantic Striped Bass. As the first step in the amendment process, the PID seeks input from stakeholders and those interested in striped bass about changes observed in the fishery/resource and potential management measures.

The last time a new plan amendment to the Atlantic Striped Bass FMP was adopted was in 2003 (Amendment 6). Since then, the status and understanding of the striped bass stock and fishery has changed considerably which raises concern that the current management program no longer reflects current fishery needs and priorities. The results of the 2018 Benchmark Stock Assessment in particular led the Board to discuss a number of prominent issues facing striped bass management. Consequently, the Board initiated the development of Amendment 7 in August 2020.

The purpose of the PID is to solicit stakeholder input on prioritizing the importance of each topic for continued development and potential inclusion in the Draft Amendment. The PID considers the following management topics: (1) fishery goals and objectives; (2) biological reference points; (3) management triggers; (4) stock rebuilding targets and schedule; (5) regional management; (6) management program equivalency (conservation equivalency); (7) recreational release mortality; (8) recreational accountability; (9) coastal commercial quota allocation; and (10) other issues raised in public comments.

Stakeholders are encouraged to provide input on the PID either by attending state public hearings or providing written comment. It is anticipated that states from Maine through North Carolina will be conducting public hearings, likely in a virtual format, in March and April 2021. A subsequent press release will provide the details of those hearings. The Atlantic Striped Bass Management Board will meet at the Commission’s 2021 Spring Meeting in May to consider public comment and provide direction to staff for items to be included in Draft Amendment 7.

The PID is available at http://www.asmfc.org/files/PublicInput/StripedBassAm7PID_PublicComment_Feb2021.pdf or via the Commission’s website, www.asmfc.org, under Public Input. Public comment will be accepted until 5 PM (EST) on April 9, 2021 and should be forwarded to Emilie Franke, Fishery Management Plan Coordinator, 1050 N. Highland St, Suite 200A-N, Arlington, VA 22201; 703.842.0741 (FAX) or at comments@asmfc.org (Subject line: Striped Bass PID). For more information, please contact Emilie Franke, Fishery Management Plan Coordinator, at efranke@asmfc.org or 703.842.0740.

The IGFA 37th International Auction has added new items as it heads to a conclusion on Feb. 13 at 6:30 p.m. Go to their web site to take a look and bid on some real bargains.

The maritime forecast is for west winds at 15-20 knots plus gusts to 30. However, with the west direction, the Ocean Explorer from Belmar is planning to sail Saturday for jumbo blackfish.                            

                        

The Ocean Explorer from Belmar had a great catch of big blackfish from relatively inshore waters last Wednesday and couldn’t wait to get out there again. Saturday was rough, and poor results didn’t discourage an all-star cast on Sunday when conditions were perfect on a flat calm ocean. Unfortunately, the results were the same. Only a few shorts plus some ling were caught, and the speculation is that the bottom water may have become too cold. As a result, whenever the weather is right, the Ocean Explorer will be trying in the usual mid-winter 120-foot depths. At this point they’re looking at Saturday and Sunday.

The forecast is for northwest winds at 15-20 knots plus gusts to 30 tomorrow morning along with a chance of rain.

The Hudson River Fisherman’s Association has postponed their ice fishing derby to Feb. 20 due to lakes covered with two feet of snow.

It’s not surprising that the present Abu Garcia doesn’t know about the original Garcia Corporation’s part in saving what was left of America’s marine resources after foreign fleets drove one species after another to levels so low that it wasn’t worth fishing for them any longer.

The devastation was so bad by the 1970s that party boats in the northeast could hardly catch any cod, haddock. mackerel, ling and whiting after huge trawlers filled their factory ships for processing. Since nothing was being done about that, I called a meeting of party and charter boat captains, conservationists and fishing club leaders that was held aboard the Palace II at Hoboken. We decided to form an organization called the Emergency Committee to Save America’s Marine Resources. As executive director of the all-volunteer group I called on Rep. Norman Lent (R-NY), and he introduced a 200-mile fisheries limit bill which we quickly gathered cosponsors for.

The path forward looked impossible as both the State and Defense departments didn’t want to “rock the boat” even though the greatest damage was by the Soviet Union and their Iron Curtain allies fishing as close as 12 miles offshore. Yet. I thought we could develop a massive letter writing campaign to Congress and create an overwhelming show of public support. Taking TV reporters offshore to view the huge fleets helped garner that public support within a few years. I was director of field testing for Garcia at the time and President Tom Lenk allowed us to use the office at Englewood Cliffs as our office along with the company postage. Membership grew, and our support in Congress escalated quickly. What had seemed like an impossible dream became reality in just a few years when President Ford signed The Magnuson Fishery Conservation & Management Act to go into effect on March 1, 1977.

Lenk had allowed me to take whatever time I needed in that effort, and continued that stance when I was appointed to the original Mid-Atlantic Fishery Management Council.

A small craft advisory is up through Thursday afternoon. Northwest winds at 15-20 knots plus gusts to 25 are forecast for the morning, though they diminish to 10-15 in the afternoon.

.

The Mitchell factory in the French Alps pumped out millions of spinning reels, but the executives weren’t experienced anglers as they had only small trout in streams to fish for. When they decided to compete with Penn in the star drag reel business, they came up with a big improvement. The side plates had been made with a material that would crack if the reel dropped on a hard surface. Mitchell used Delrin. which was virtually unbreakable. I was excited when getting one, and went out to Montauk to use it on a party boat.

Only small fish were biting, but a problem surfaced right away as I could hardly reel since all the screws were popping out. It turned out that Delrin wouldn’t retain screws in use, and the entire inventory had to get a shot of Locktite, I wrote to Garcia president Tom Lenk to point out the lack of field testing — and he asked to come aboard to become director of field testing. While working there I met my wife Kathy, who was an executive secretary in the Teaneck, N.J. office.

Tomorrow I’ll discuss Garcia’s involvement in the fight for the 200 mile limit.

A small craft advisory continues tonight, but the morning forecast is for northwest 15-20 knots before decreasing to 10-15 in the afternoon.

Saturday’s blog featured a release about100 years of Abu Garcia. Obviously, I wasn’t there there all that time — but my relatively early involvement was a significant part of my life.

As a youngster crazy about fishing, I thought it would be great to work in the fishing tackle business or to earn a living writing about the sport in magazines or a newspaper. There was no apparent path to do so, but as it turned out that’s exactly what eventually happened though there were some twists of fate involved.

After graduating from Naval Officers Candidate School at Newport R.I in 1959, I was assigned to a destroyer (John R. Pierce DD -753) and served for a year as First Lt. on that WW II rust bucket before receiving a change in orders to the U.S. Naval Station in Trinidad, West Indies — where I could fish every night from empty piers. I also bought a 20-foot skiff cut from a single tree which was powered by a 12 HP West Bend outboard with which I fished the Caribbean Sea despite having no radio and only a pair of oars in case anything went wrong.

When my tour of duty was up (after an extension in the Berlin Crisis), I returned to N.Y. with a taste for adventure — and no desire to commute to a desk job as my father had done. Therefore, I applied to the C.I.A.

I took the test in Washington and looked for a job to hold me over before finding out if I was accepted. I saw a sales position advertised in the Sunday N.Y. Times for a man with a car who was interested in fishing. That sounded just right, especially when it turned out that the ad was placed by the manufacturers rep for Garcia. That was the only time such an ad had been placed in a newspaper since jobs in the trade usually were passed on to family members or relatives.

Traveling along the coast to visit tackle shops put me in a position to learn much more about fishing, particularly in New England where I became a fishing partner of the great plug innovator, Stan Gibbs and many other top anglers while catching striped bass larger than I’d ever dreamed of.

When the C.I.A. called, I decided to stick with my dream job which actually also paid better. I later found out the delay in acceptance was due to a security check though I already had final top secret clearance from the Navy as the War Plans Officer in Trinidad. If it wasn’t for that delay I would have been a “spook” instead of an outdoor writer!

Tom Lenk was the visionary president of Garcia who turned a small Spanish importing firm into the the giant of the fishing tackle business by introducing mass merchandising techniques into what had been a small store business by introducing Mitchell spinning reels to the public and bringing the price of getting into that relatively new to Americans method of fishing into the range most anglers.

I’ll conclude about those early days of Garcia tomorrow.

The storm warning continues through late tonight with northeast gusts to 55 knots before dropping to north 20-25 with gusts to 30 along with likely snow in the morning.

Those few rugged boaters that still have vessels in the water should take extra precautions as very strong winds combined with snow and cold are producing the worst conditions of the winter.

A gale warning is up tonight and through Monday with northeast gusts to 40 knots tonight and to 55 on Monday along with rain, sleet and snow.

I’ll have my insight about the early days of Garcia in tomorrow’s blog.

The following press release was of particular interest to me as I started my career at Garcia. More about that tomorrow.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

A small craft warning is up until 6 p.m. for northwest winds up to 25 knots before dropping to northeast at just 5-10 by morning. That changes rapidly after midnight tomorrow with east gusts to 40 knots plus snow — and then a storm warning for Monday.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

ABU GARCIA TURNS 100
Famed fishing-equipment maker celebrates a century of success in 2021 with a host of activities and promotions spread throughout its anniversary year.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

COLUMBIA, S.C. (Jan. 13, 2021) — A lot has changed over the past century, but in the sport of fishing, one brand has remained a mainstay for serious anglers worldwide who require innovative and high-quality rods and reels to pursue the fish they love. In 2021, Abu Garcia^® observes an important milestone in the company’s history—its 100th anniversary—by looking to the future while also paying homage to a legacy that spans across continents and marks the foundation for many modern-day angling innovations.

Carl August Borgström founded AB Urfabriken in 1921 near the Mörrum River in Svängsta, Sweden. The onset of World War II in Europe led AB Urfabriken (ABU) to redirect its skills to the development of precision fishing reels used by anglers around the world. In 1984, the company changed its name from ABU to Abu Garcia when it merged with its U.S.-based distributor, Garcia. Along the way, the company built a reputation for excellence with products like Ambassadeur^®, Record^™ and Revo^®.

“The history of Abu Garcia is unique, but it all started with an unwavering commitment to building the best fishing equipment possible,” said Abu Garcia Senior Vice President of Marketing Jon Schlosser. “We are proud to be at the forefront of innovation, design and performance in the fishing world. Our rods are lighter and stronger; our reels are faster. Our commitment with every piece of equipment we produce is to make sure our gear continues to help anglers succeed for the next 100 years.”

Even while celebrating a century of success, Abu Garcia keeps its eyes fixed firmly on the future, looking for ways to marry strength and performance throughout its products by envisioning what fishing will look like—and where it will take place—decades from now. Anticipating angler needs and harnessing the power of advanced materials and engineering practices, Abu Garcia continues to make rods stronger without sacrificing sensitivity with lines like the Veritas^® PLX. Abu Garcia reels recover line faster, cast farther and have smoother drags, as evidenced by the Rocket line, while the pursuit of gear that’s lighter and more durable never stops. It’s how Abu Garcia gives anglers what they need to fish to win, no matter whether they’re fishing for fun or for a living.

To mark its 100th anniversary year, Abu Garcia will bring special promotions to consumers, launch new and exciting product lines and deliver other anniversary-related activations that celebrate the sport of fishing, the company’s storied place in it and its vision for the future. For more information about Abu Garcia’s 100th anniversary and to see its lineup of industry-leading fishing equipment, go to www.abugarcia.com.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

Climate change theory indicates that in response to warming marine species will move north for cooler waters. However, it appears that Al Gore hasn’t gotten that message out to seals which are doing the opposite. Dave Lilly of Hazlet reports there are great numbers of seals sunning themselves in the Sandy Hook-Shrewsbury River area. That continues a trend going on for years, though they were a rarity when I moved to N.J. just a few decades ago.

Seals may look cute. but they are vicious predators and eat all sorts of fish — including school stripers. Worst of all, they will surely prevent any possibility of a winter flounder revival. The latter spawn during the winter in our bays and rivers, but while anglers can only keep two flounder of at least 12 inches, seals have no limit on what may be their favorite food.

The weather is suitable only for seals. A gale watch continues into Saturday morning which starts with northwest winds of 15-20 knots with gusts to 25, Yet, the Jamaica’s Sunday offshore wreck trip may work out as the wind drops out Saturday night and the Sunday forecast is for north at just 5-10 knots before a northeast blow on Monday. Call 732 528-5914 for reservations.